Protect your asking price before you list...
$7,350,000 in 2025 Yacht Sales Generated - Buyers migrating to Miami, Fort Lauderdale and Palm Beach, Florida now - Featured in Waterfront Times
Get Kevin St Clair's 7 Price Defense Prompts so your next negotiation stays anchored to real value instead of random "market" noise.
Most owners feel rushed into price talks long before they have the right words...
you may be hearing it already... "the market is soft"... "buyers are on the sidelines"... "we need to be aggressive on price"... at the same time, you know how much time, money, and care you have put into your yacht.
It is normal to feel torn between trusting your broker, keeping buyers interested, and protecting the number that actually feels fair to you. The risk is simple...if you walk into the first conversations without a clear way to talk about value, most of the leverage quietly shifts to the other side.
I started as an onboard engineer in 1997 and have logged more than 200,000 nautical miles as captain and project manager... along the way. I've overseen surveys, refits, and quiet off-market deals like the 2011 mangusta 40m sale — transactions where the seller’s leverage depended entirely on preparation and positioning, not luck.
these 7 prompts are not scripts and they are not pressure tactics... they are calm, protective sentences you can use with your broker and buyers so your yacht's story, stewardship, and maintenance currency show up before any discount talk does...